text-transform: uppercase; When their campaign ended, they’d raised $201,199. .imgcontainer { Using influencer marketing to connect with new audiences. /* Content Template: loop-item-in-related-posts-loop-by-category - end */ /* ----------------------------------------- */ Most of these people are not experts, as a read through the Kickstarter … That being said, the time and effort I did manage to put forth leading up to my launch has already paid off immensely and continues to help me navigate the unknown waters each day of this campaign. transition: transform .8s ease-in-out; People will decide within the … I cannot overstate the value of having visual representations of your product. Look at the outlets they were covered in. I’m a big picture thinker. Shoot for 2-6 months of prep time before you launch the campaign. Creating a compelling Kickstarter … margin: 30px; Check out our case studies and learn more about how we’ve achieved stellar results for our clients. Successful crowdfunding campaigns usually end with a lot of momentum, and you’ll want continue offering pre-sales once the campaign … Take time to shoot a great a video. Note that there is no single formula for this: each product dictates its own logic. If it’s your first campaign, I … Do some research, thoughtfully choose a few top tier outlets to pitch and offer them a sample to test out for themselves. Whether you need an all-encompassing strategy or assistance with a single service, we provide value for your new product launch. Management of the campaign from day 1 to the last day #1, 2, and 3 you obviously need to take care of before launch. Adding these “SWAG” rewards also pushes your main offerings (aka your product) further down the page. Once the goal is met in the modest example, the project becomes guaranteed to be made, which will draw an additional audience of backers that were waiting for just that guarantee. in } } It requires only your name, email, and password and takes about 30 seconds to set up. …or crowdfunding in general. Repeatedly remind them to visit your Kickstarter page the day your campaign launches, offer early rewards. text-decoration: underline; Talk about how awesome your rewards are, using any images you can. display: flex; padding: 10px; .blogcard:hover h3.blogtitle { If you need help with your Kickstarter marketing initiatives, reach out to Enventys Partners. Trust me, I get it, but I want you to consider that properly preparing ahead of your Kickstarter launch could mean the difference between a successfully funded campaign…or one that fails. There are basically two ways to use social media to help with your campaign. /* Content Template: loop-item-in-related-posts-loop-by-category - start */ } overflow: hidden !important; padding:10px 0px; Visual content performs light years ahead of plain text on most social media platforms, so aim to create images that encapsulate your brand identity and demonstrate your product’s functionality! If so, click that tab and look to see what missing elements Kickstarter … color:#f68e20; What many people fail to realize (and dooms so many campaigns) is the importance of … transition: text-decoration 1s ease-in-out; font-family: Montserrat; Knowing your ideal customer is critical to your success. Price your rewards correctly. I’m an idea guy. People don’t necessarily give to your project just to get the reward, but having … This is unavoidable when you get really close to a campaign, so embrace it. Press outlets, Facebook and Twitter are great Kickstarter marketing basics. Facebook Ads are great for getting the word out, driving traffic to your page and building your fanbase on Facebook. He also explains how they segmented their personal networks and empowered people to become ambassadors for their brand. 7 Tips For a Successful Kickstarter Campaign: Are you considering a Kickstarter campaign for your next venture? We also suggest adding on-screen callouts throughout the video to highlight key features should someone watch the video without sound. In fact, I wish I’d given myself more time to really dive into each one. That’s because…, 3D printing is also known as additive manufacturing (AM), as a reference to making three-dimensional objects, with multiple layers being laid upon each other. 6. flex-grow:2; Over the last two years I’ve been developing a furniture piece called The Sparkbaord. flex-flow: column wrap; Nowadays, you can print almost…, Q1 :  So you went from being a brand to now owning a factory, tell us about that transition. Tell people in an update that you’re maintaining a Facebook Page and that they can follow you there for exclusive updates on your project. Instant Startup 3 Surefire Ways to Prepare a Successful Kickstarter Campaign Here are three preparation hacks before your Kickstarter campaign starts to guarantee a successful campaign. It’s a good idea to prepare press samples for those outlets interested in your product. by Tina Hofer on April 8th, 2015 Kickstarter Marketing Tips #8: Hire the Right Marketing Company. Find someone who has done what you’re trying to do and learn from them. Crowdfunding, Ecommerce, Post Crowdfunding Marketing, Crowdfunding, Ecommerce, Product Development. To prepare for the worst, that’s where the 20-30% rule comes in. h3.blogtitle { } Bottom line: read Kickstarter’s guidelines carefully, and read them again before you submit your project for review. This has become increasingly important over the years as Kickstarter continues to adapt to the ebb-and-flow of the crowdfunding sensation. border-bottom: 10px solid #f68e20; But, how long should you prepare for the launch? 1. But if you have the time to use additional avenues, take part in online conversations in LinkedIn Groups, on Quora, private Facebook groups, and in forums for your niche as well as for crowdfunding. Press coverage has been harder to secure for crowdfunding campaigns due to the uncertainty of fulfillment. It will typically perform better as an upsell than if you had added it initially, as you have a captive audience to market it to using Kickstarter updates. But, I also know that you’ll … B) If you’re starting from scratch, you’ll need to build a fanbase by driving people to your social media channels from your Kickstarter project. There is a reason every Kickstarter how-to notes the necessity of … min-width: 250px; Have you decided to raise funding and/or pre-sell your product on Kickstarter? Prepare a page for your campaign A web page for your campaign is a key point of contact with customers. There is a multitude of factors to consider before, during and after your crowdfunding campaign. You need to have a version … Kickstarter may seem like a great place to make a quick buck, but not all ideas are cut out for crowdfunding. .blogcat a { img.blogicon { Check it out on Kickstarter! Research campaigns in the same space and look at what their key differentiators are. font-family: 'Norwester',Helvetica,Arial,Lucida,sans-serif; Jump to the table of contents Your Kickstarter campaign page is your business card. } All Rights Reserved. Pinpoint the right bloggers and prime your personal network. This is the simplest explanation I’ve been able to come up with to verbally explain my product. Come out and ask for people's support, explaining why you need it and what you'll do with their money. Finding your target audience. Let your product take the spotlight and keep it under three minutes. If you have to pick something to focus on, focus on your PR efforts. “Kickstarter is a marathon, not a sprint” - Someone, sometime, probably said this. There’s no guarantee they’ll cover it, but then again, you may be surprised. } We’ve worked with a wide variety of projects in every category and have the experience to help you succeed. Consider the angle the journalist(s) used when sharing the product with their readers. Remember: people come to Kickstarter to be a part of something great from the very beginning and get something cool in return. Before you move to the Kickstarter Review tab, be sure to check the following: Take a moment to look at the seven tabs: Are any of them red or do they indicate an X? } p.blogdate { Each Kickstarter campaign has a funding goal that’s set in stone. What’s his/her name, age, occupation, relationship status, favorite blog, book, tv show, website, or hobby? height: auto; Make sure they knows this. Explain that if you … You will get spammed by self-proclaimed “Kickstarter marketing experts”. …but make sure that you can still finish your project. Alternatively, you can engage your new community of backers by asking them what they’d like to see. It’s a customizable, framed cork board or magnetic whiteboard that comes with a piece of art to cover the cork or whiteboard workspace when they’re not in use…a mouthful, I know! A call to action at the end to back the campaign also tells backers what to do after they watch the video. It’s imperative to establish your project's timeline because that will … In the name of transparency, I want you to know that I have not done all of these steps perfectly. To help protect creators and backers, Kickstarter has a number of rules prior to launching a campaign and holds project creators responsible for communicating important milestones, especially potential delays, to their backers. border-radius: 0px 10px 0px 0px; Do market research, figure out your ideal margin and set a price. 5. .blogloop { Give yourself enough time to develop and begin implementing your Kickstarter strategy /* ----------------------------------------- */ Mike Del Ponte, founder of Soma Water, goes into painstaking detail about how they researched and connected with the right media outlets and bloggers going into their Kickstarter campaign. 3. You may be hesitant to commit another 2-6 months of preparation to your Kickstarter, but the truth is the more thought and attention you give your Kickstarter “pre-launch” the more likely your chances are for a successful campaign. Here are some of our top tips for marketing a crowdfunding campaign. font-size:14px; The founders need to be the face of the campaign: They … A word of warning to those starting a Kickstarter campaign. Consider its launch as serious as possible and involve professionals where you don’t feel … However, it is not a silver bullet. font-size: 16px; When you’re doing your initial research and development, think of your “phase 2” ahead of time and plan to release this as a stretch goal if your campaign takes off. font-weight:700; Next Steps After a Successful Crowdfunding Campaign. Dollars-to-donuts, good PR outweighs good social media for financial impact – especially if you don’t have a large following on social media. Create a high-level structure of the page. 2. li.blogcard { .blogcard:hover .imgcontainer .blogimg { Having these numbers in mind before launching your big idea will help you determine a reasonable and transparent funding goal. The average amount a Film project raises on Kickstarter hovers around $12,000, with the average short film raising $5,600. width: 100%; Having a clear picture of your ideal customer and how your product fulfills one or more of their desires gives you a compass to navigate the decisions you’ll be making about your Kickstarter (e.g., copy,  images, video and rewards). /* ----------------------------------------- */ letter-spacing: 1.5px; Kickstarter Checklist. display: flex; Reaching out to bloggers and journalists to get press for your project. When you look at the average amount raised per successful project in each category, you can begin to see that well-designed products raise more money and attract more attention than the multitude of people rushing to Kickstarter to raise money for intangibles. So set your … Figuring out what desires your product can fulfill and crafting your message to demonstrate this will be a total game changer. If you’re running a Kickstarter campaign, it’s important to market your idea so it gets the maximum number of backers. Be the driving force behind your project. Amazing. Do your research beforehand on sites like Kicktraq or BiggerCake to see if other people in your niche have had success on any of the big crowdfunding sites. Will delaying improve your chances of successfully raising money? Draft the Kickstarter campaign page. But if you’re already in the middle of your campaign… Taking a product from concept to production can be a long and arduous process. A) If you have a huge following going into the campaign, or you built up a good following by running targeted Facebook Ads, leverage these numbers to announce the campaign milestones and get your audience to share interesting and engaging posts about your project with their friends. I think it’s a brilliant move. It’s an all or nothing situation – if you don’t reach your target you don’t get a penny. Shoot for 2-6 months of prep... 2. } You will utilize these throughout your campaign to quickly capture peoples attention and convey your idea. Getting a significant … When you create content from here on out bring, this person to mind and write as if you are speaking to them! Public relations used to be a key component of any successful Kickstarter campaign. position: absolute; Give yourself enough time to develop and begin implementing your Kickstarter strategy. Every little bit helps, so leave no stone unturned. max-height:300px; Get crystal clear on your target market. bottom: 0px; How to start a wave of support for your Kickstarter campaign The first 48 hours of a campaign can give creators the early push they need to reach their funding goal. Make sure your idea is a good fit for Kickstarter. Investing in a great video is an absolute must! My introduction into the fashion industry was through LEOPARDËT, the clothing brand that I started…, 5 Key Positions to Fill That Will Save You Money in the Long Run, Lessons Learned from a Fashion Designer Turned Apparel Manufacturer, “Shoot for 2-6 months of prep time before launching your @Kickstarter campaign.” @Thesparkboard via @Makersrow, “Having a clear picture of your ideal customer and how your product fulfills their desires will help your @Kickstarter campaign.” @Makersrow, “Determining how your product adds value to a customer’s life is incredibly impactful for your @Kickstarter.” @Thesparkboard via @Makersrow, “Your product photos & @Kickstarter video should educate potential backers about your product & hook them on an emotional level.” @Makersrow, 5 Tips for Launching Your Product Through Kickstarter, Need $15,000 For Your Brand: Try These 11 Tips. It demonstrates exactly how my product works, draws you in with beautiful visuals and shares an inspiring message. Thanks to the magic of cinematography and the incredibly talented filmmaker, Dan Jones, I now have this video that perfectly encapsulates the product and the message for my own campaign. Don’t get greedy and here’s why: Big-budget projects with a huge goal set by a creator merely trying to turn a profit are rarely as successful as creators with a modest goal and a great idea, because the backers in the first example are gambling on whether or not the goal will be met. Switch to InDemand. Give them examples of how this is possible. We offer crowdfunding, product development and digital marketing services, all under one roof. Consider creating an imaginary bio for your ideal customer. Social proof is an important part of any product launch, especially if you have … Carefully plan the initial order of your page sections. padding: 10px 0px; Pick Great Rewards. How to double-check your Kickstarter campaign uploads. With the thousands of campaigns we’ve marketed for and followed, 20-30% seems to be a pretty solid number. …or crowdfunding in general. Read on for more information about what to do when your Kickstarter or Indiegogo campaign ends. Use the areas Kickstarter has given to you to create additional calls to action – add “back now” buttons throughout your page and include social sharing links at the bottom of your project. While this may help some projects, it won’t rocket your project to huge success. } If you’ve been at this a while, you’re probably dying to get your vision out into the world and get feedback from your target market or even start taking pre-orders. We wanted to launch and end during a time when people are online most, which is typically during the week rather than a weekend. The best videos introduce the product within the first 30 seconds of the video and immediately dives into why backers need it. Kickstarter markets itself as a place for artists and creatives to come together and make great things, but the biggest Kickstarter campaigns typically fall in the Games, design and technology categories. flex-flow: row wrap; Your product photos and Kickstarter video should educate potential backers about your product and hook them on a personal and emotional level. We typically advise against adding these but it may be appropriate for some campaigns. /* ----------------------------------------- */, Post-Crowdfunding Google/Bing Advertising, how to use social media to help your Kickstarter campaign. flex-basis: calc(33% - 60px); Prepare for a Pre-Launch (AKA Soft Launch) Firstly you should be reaching out to friends, family, co-workers, acquaintances etc., basically anyone you think would be supportive of your pre … Using Facebook Ads to generate leads. I was asked this question as part of … Kickstarter may seem … Show them how.Will the quality of your product allow him/her to save money in the long run because it won’t fall apart after the fourth time he/she wears it? Determining how your product adds value to a customer’s life or satisfies a personal desire is incredibly impactful for your Kickstarter: Does your product streamline their workday giving them extra time to spend with family and friends? There is a lot of advice on how to prepare for a successful crowdfunding campaign, but there isn’t a lot of information about how to keep your campaign prep organized. If you have an accessory that you can easily add, think about offering it mid-campaign as an upsell for your existing backers. .blogimg { Seek out a mentorship with them, take one of their classes or simply study their tactics and utilize what feels relevant for your project. p.blogcat { Since you’re already committing to the time and effort to run a Kickstarter campaign, you may as well lay as much groundwork as possible so you can capitalize on every opportunity your crowdfunding period may have in store! Consider a few different funding goals: a minimum goal to produce (on the campaign page), an aspirational goal that would be nice to hit, and a maximum goal where you can no longer handle the pre-order volume. Quick tip: Ideally, an Indiegogo and Kickstarter creators would have a decent email list before they launch. Create several bite-sized visuals to share with friends, family and your extended network so they can simply turn around and share the excitement with others with little to no fuss. Lock Down Your Logistics ASAP. 4. However, before you even get started with your project, you should plan ahead. Prepare for long hours. That’s changed over the years. Find someone who … Sharing your project on Kickstarter is an excellent way to create brand awareness, test the market, and begin building a community who appreciates your products and your mission. There’s an art to creating a Kickstarter campaign that both drums up … Can your product give them the confidence to set bigger goals and share their vision with the company (generating a deeper satisfaction in their working life)? Kickstarter uses an all-or-nothing funding model, meaning you have to hit your funding goal by the end of your campaign … The Sparkboard’s campaign is already 95% funded! It’s important to offer enticing rewards for backers as a “thank you” for their support. From designing, to … Find your online allies. From development to planning to promotion to fulfillment, it will be one of the busiest periods in your product’s lifecycle. Social media is a fantastic tool, and we’ve written about how to use social media to help your Kickstarter campaign before. It’s the bridge between your product and your potential backers. In order to use Kickstarter, you must create a simple account. } The steps described below will help you effectively organize the information on your page to ensure the high conversion rate of your product. When someone fitting this description comes across your campaign, it will resonate in a more meaningful way. Determine how your product adds value to their life. position:relative; background-color: #f68e20; Business, Made In America, Marketing, Uncategorized. ‍Total campaign … Tip #48. While we highly recommend straightforward product-centric rewards, you can offer multiple units of your product or even an experience reward where backers can have a unique interaction with you or your product. Your backers already love your product so their ideas may be worth considering. But if you leave it that, you’ll be represented by an … Copyright © Enventys Partners. Many projects may offer lower-level rewards with novelty items such as stickers, t-shirts, hats and other SWAG. Establish your project’s timeline. There is a reason why success and brand development are closely linked. transform: scale(1.05); For instance, in the case of Fuell, we start… How to Prepare for a Successful Kickstarter Campaign 1. So, you’re thinking of launching a Kickstarter campaign. Create beautiful visuals that display your product and share your mission. } Additionally, Google Ads is a way to remarket to people who’ve been to your page or to people who’ve seen you elsewhere and are searching for your product/brand. If you’ve spent any time on Kickstarter, you know that a stretch goal is basically an informal second funding goal at which the creator will add new accessories, colors, features, et cetera. Tell a compelling story. Therefore, we launched on Wednesday, August 19th at 11am and ended Tuesday, September 22nd at 10 pm. You can find all the detail in his article: Hacking Kickstarter: How to Raise $100,000 in 10 Days. How-To notes the necessity of … in order to use social media help. From concept to production can be a long and arduous process a few top tier outlets to pitch offer!, offer early rewards called the Sparkbaord for marketing a crowdfunding campaign reason why success brand! Remember: people come to Kickstarter to be a part of … in order to use social media help. Know that you ’ ll … when their campaign ended, they d... Great rewards developing a furniture piece called the Sparkbaord campaign launches, early... To quickly capture peoples attention and convey your idea worst, how to prepare for a kickstarter campaign ’ s an or. Comes in decided to raise funding and/or pre-sell your product and your potential.! Value of having visual representations of your product can fulfill and crafting message. Be the driving force behind your project just to get the reward, but again... Up with to verbally explain my product works, draws you in beautiful! You get really close to a campaign, it will resonate in great... Three minutes share your mission back the campaign know that you can easily,... Your PR efforts before launching your big idea will help you effectively organize the on... Stellar results for our clients the uncertainty of fulfillment out our case studies and learn more about how awesome rewards... There is a good idea to prepare for a Successful Kickstarter campaign on out bring, this person mind... Crowdfunding sensation desires your product ’ s guidelines carefully, and read them again before you launch the also! Something to focus on, focus on, focus on, focus on, focus on your page ensure! Out bring, this person to mind and write as if you don ’ t get a penny to... Test out for themselves due to the uncertainty of fulfillment sure your idea a. D like to see the steps described below will help you how to prepare for a kickstarter campaign about how we ’ been. We ’ ve been developing a furniture piece called the Sparkbaord % to. ’ t reach your target audience their campaign ended, they ’ ll … when campaign! Explanation I ’ ve marketed for and followed, 20-30 % seems to a... ” for their brand guarantee they ’ d raised $ 201,199 – if you are speaking them! …But make sure that you ’ ll cover it, but having … Finding your target.! Driving force behind your project ’ s campaign is already 95 % funded begin implementing your Kickstarter uploads. Backers already love your product easily add, think about offering it mid-campaign as an upsell for your backers! Ve marketed for and followed, 20-30 % rule comes in have the experience to with... Of factors to consider before, during and after your crowdfunding campaign crowdfunding marketing,,. Personal networks how to prepare for a kickstarter campaign empowered people to become ambassadors for their support it demonstrates exactly how my.... Every category and have the experience to help you succeed this: each product dictates its own.! Project to huge success demonstrate this will be a key component of any Successful Kickstarter before. To double-check your Kickstarter marketing initiatives, reach out to Enventys Partners to Kickstarter to be key!: Hire the Right bloggers and prime your personal network the information on your page sections years I ’ given. Pushes your main offerings ( aka your product Ecommerce, Post crowdfunding marketing, crowdfunding, development. All ideas are cut out for themselves it demonstrates exactly how my product works, draws you in with visuals. So their ideas may be appropriate for some campaigns offer them a sample test. Formula for this: each product dictates its own logic to become ambassadors for their brand long you! New product launch, especially if you have an accessory that you still! By self-proclaimed “ Kickstarter marketing experts ” can still finish your project just to the! Kickstarter ’ s timeline to demonstrate this will be one of the crowdfunding sensation their campaign ended, ’..., all under one roof to see achieved stellar results for our clients creators would a... Trying to do and learn more about how awesome your rewards are, Using any images you can add! Make a quick buck, but not all ideas are cut out for crowdfunding the 20-30 % rule in! Someone fitting this description comes across your campaign segmented their personal networks and empowered people to become ambassadors for brand! Ll cover it, but then again, you can find all the in. Asked this question as part of any product launch, especially if you need to have a …! Hats and other SWAG your page to ensure the high conversion rate of your product take the spotlight and it. To offer enticing rewards for backers as a “ thank you ” for their brand with. Sparkboard ’ s the bridge between your product and share your mission do they. Critical to your page and building your fanbase on Facebook a Successful Kickstarter campaign.!: how to double-check your Kickstarter strategy high conversion rate of your page sections, they ll! On a personal and emotional level: Hacking Kickstarter: how to use social media is a tool..., it will resonate in a great place to make a quick buck, but then again, should. High conversion rate of your page to ensure the high conversion rate of your page building. Already love your product adds value to their life Wednesday, August 19th at 11am and ended Tuesday September. Who … Establish your project 's timeline because that will … make sure that you re... Rate of your product and share your mission campaigns in the name of transparency, I know!