Generally, new media can provide a more accurate data on different parametric aspects like a users age-group, digital platform, communication platform, accessibility, location, content generation, security, computational methods, algorithm, and the number of users to name a few. What? The first story about the quake on the LA Times’ website—a brief, factual … Many advertisers are already using this technology. Right now, our agency primarily uses AI to help with our video marketing efforts. The recent practical advances realized by artificial intelligence, have also given rise to the phenomenon of deepfakes, which can be considered as a form of fake news. And even though AI still can’t write its own political opinion for a newspaper column or a blog post on the best and most practical advice for a specific industry, there are certain areas in which content created by AI can be useful and help attract visitors to your website. The traditional AI tools are symbolic approaches to computing problems. The recent practical advances realized by Artificial Intelligence, have also given rise to the phenomenon of deepfakes, which can be considered as a form of fake news. Some marketing tools are already providing this feature. In fa… Content generation, PPC ads, and even web design are all possible applications for AI marketing. With the advancement of civilization, the cognitive ability of humans expanded along with the invention of more tools and crafts like terracotta, dyes, inks, cotton etc., allowing us to use improved languages and visual arts. In the story of our evolution, new media is one aspect of our current progress, enabled through technology. Accessibility through hand-held devices like mobile platforms, personal computers, digital devices, and virtual computing machines has aided the growth of new-age media. Will Activist Tech Billionaires Be The Superheroes The World Needs In The Post-Covid World? Special techniques of carving and writing aided the representation of data from the environment and expressing creativity in a more refined way. A machine that writes by itself and creates content from scratch? Empathy, compassion and storytelling are all attributes that machines can't emulate, at least not yet. Accessibility through hand-held devices like mobile platforms, personal comput… The formal methods to achieve these visions are statistical methods, computational intelligence and traditional AI tools. AI can be roughly defined as the ability of manmade computing devices to replicate and perform the cognitive functions of a human brain. America's Top Givers: The 25 Most Philanthropic Billionaires, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Walking The Talk, And The Dog: Make Dog Walks A Purposeful Practice. New media can be defined as a highly interactive digital technology which allows people to interact anywhere anytime. Nation-states are more concerned about security, and social media has been playing a viable role in complicating as well as finding solutions to new security-related issues. This has evolved as a non-tangible channel for communication on the preset of growth in Information Technology. Do not rush to incorporate AI just because it is a hot topic. For digital marketers, it’s changing the way they connect brands with their audiences. Most of them are irrelevant, so they simply close the ad or move on to their next task. Deepfakes is the … The wireless world will be more interesting with virtual reality, communicating machines and more importantly emotional and intelligent machines. The answer is quite simple really: artificial intelligence. That's where AI comes in. Artificial intelligence is a growing niche that digital marketers need to capitalize on. At the end of the day, AI is not bound by human limitations. In 2015, Google rolled out RankBrain, which is a machine learning system capable of returning answers to users. Rather, weigh out your company’s own pros and cons of using this tool in your marketing. These silly scenarios sound like the stuff of science-fiction. The ability to transform content to a digitizedformat allowed new-age media to take shape within the internet. It can also eliminate the risk of human error. The recent social and political revolutions in the Middle East, Africa, Europe, Asia and the Americas are a direct result of new media’s social networking platforms. Opinions expressed are those of the author. More and more companies are hiring professionals like data scientists and programmers for their marketing departments. This is leading to a new way of generating, communicating and consuming data (mass communication). That's because their skills will soon be the backbone of most marketing campaigns. The key fascination with chatbots is the impact they can have on the customer experience. But though these utopian abilities are long-term, great progress is being made towards achieving them. What Tools Do You Need To Fight Ad Fraud? This technology is already automating content generation on a basic level, but eventually, AI could generate viable topics for writers, or even develop initial drafts of content based on certain parameters. Online Advertising. The use of AI is becoming increasingly more common in business. Since it is an ever-evolving technology-based phenomenon, it is difficult to categorize new media under one specific parameter. In the world of digital marketing, AI can streamline and optimize marketing campaigns. This is what's known as "programmatic advertising.". AI tools also help social media marketers track and analyze their every move. But, I have news for you… There is a way! 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