She is a tech enthusiast, fashion designer and a lover of words. Marketers are beginning to explore AI-based tools to help them better leverage the power of social media. If you need help in leveraging this new technology, it would be wise for you to outsource to Europe. With AI, content creators or curators can collect data on the target audience, their choices, what they read, who they follow, and questions they asked relating to a topic or product. We use cookies to personalize your experience and manage Institute Membership on our website. This helps them target their ads in a better way as well as create content in a better way. ML leverages big data sets in order to get insights and optimize business processes. The addiction to social media is mainly due to the engaging contents that keep the audience attention on the social media channel. Approximately 2 billion internet users are active on social media. As with most changes in life, there will be positive and negative impacts on society as artificial intelligence continues to transform the world we live in. As these seven industries show, social media should be a key component of every brand's overall marketing strategy. They suggest that existing capabilities could contribute to tackling cases across all 17 of the UN’s sustainable-development goals, … The AI technology can predict the optimal timing for social media posts, which can help you reach larger and diverse audiences to maximize the impact of your social media marketing campaigns. AI assists social media platforms in improving their user experience. Source: Sprout Social. But AI in social media marketing results in more than just time savings. As Derek Ruths, assistant professor at the McGill School of Computer Science, points out, the sampling biases in social media based studies are rarely corrected if acknowledged at all. Nowadays, social media is undergoing a transformation thanks to the AI and technologies such as machine learning. Privacy Policy. Artificial intelligence does more than just recommend who to follow on social media. From our previous discussions on artificial intelligence (AI), we have seen the different applications of AI in our day to day activities as well as places we encounter them. Using AI, people gain the time to do the strategy and creative work that they currently do not have do because they’re too busy with the time-consuming mechanics of social media marketing. If you are looking for Digital Era Now, we have changed the title to The Journal of Digital Transformation. The Social Network An example of this is Kudi.ai which uses a chatbot on the Facebook messaging platform to answer customer’s query and respond to messages like the purchase of airtime, payment of bills etc. One of the key benefits of artificial intelligence for social media is its ability to segregate voluminous data as per trending topics, tags, and hashtags (depending on the platform) and then analyse it to reflect user behaviour trends. At this point, it's really quite shocking that any industry ignores social media. They do not represent the real world. Artificial Intelligence enables social media marketers to get closer to their audience and understand their preferences. With this advantage, social media marketers or managers can utilize the benefits of AI to build a successful business. Social Media Influencer Of The Week: Blessing Abeng, Here Is How To Link Your NIN To Your 9mobile Sim. AI chatbots can be used to respond to the customer’s query and messages keeping the brand’s online presence throughout the day. Facial Recognition in Facebook When combined with marketing automation and social media, AI can help marketers understand and target leads like never before. Required fields are marked *. By using images with people on it, marketers can connect better with the target audience to sell their brand or product. By using images with people on it, marketers … Continuing on AI, we will be looking at 5 ways in which AI can be applied in social media marketing. Artificial Intelligence (AI) in Social Media. Olga Egorsheva, Co-Founder and CEO of Lobster discusses how social media platforms are utilizing AI and how marketers can use this to their advantage. AI helps analyze voluminous data to identify trending topics, hashtags and patterns to … AI also brings intelligence and measurability to social media … What other applications of AI to social media can you think of? 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